This week on Commerce Code we speak with Rana Gujral, Chief Executive Officer of Behavioral Signals. Behavioral Signals is a company that facilitates A.I. mediated conversations to bridge the communication gap between humans and machines by introducing emotional intelligence. Topics of conversation include: How machines are able to understand human emotions – and change their behavior to match. How A.I. mediated conversations can impact outcomes of call-center conversations. Why companies are choosing to incorporate these sorts of interactions into their software solutions.