This week on Commerce Code we speak with Briana Cohen of TransUnion and Susan Tyburski of Pipl. TransUnion is one of the Big Three credit reporting agencies – with more than 200 million files on credit-active consumers in the U.S. Pipl collects, cross-references, and connects online identity information in the effort to fight fraud. We are discussing: Recent changes in identity verification – and what breakthroughs are ahead. Privacy, data ownership and consumer control – where we are now on these key digital I.D. issues, and where we’re headed. The role consumers play – how aware and bought in are they to the kinds of initiatives these two companies are undertaking now.