On this episode of Fintech Insider Insights, host Kate Moody is joined by some great guest to talk about the relationship between financial services and sport. As we’re making this episode, Paris is currently hosting the 2024 Olympic Games, welcoming thousands of athletes and millions of sports fans to France for the third time as a host city.  So where does financial services fit into all this? Well, we’ve noticed a lot of brands in the space have been quick to attach themselves to the world of sport. Whether that’s by sponsoring events, teams, or the athletes themselves, often paying not insignificant sums of money for the privilege to do so. We’ve assembled a panel of experts, all of whom work for companies that are closely linked with sport, to find out why financial services loves sport and how brands can get the most out of these relationships. This week's guests: Suresh Balaji - Chief Marketing Officer at Lloyds Banking Group  Steven Watson - Global Head of Brand & Content at Airwallex  Paul Stoddart - President at GoCardless Come watch us record Fintech Insider live in London: 11fs.com/afterdark -- Fintech Insider by 11:FS is a bi-weekly podcast dedicated to all things finance, banking, technology, and financial services.  Our expert hosts, with real industry experience, are joined by the biggest decision-makers, VCs, and reporters from across financial services including guests from Visa, Nubank, M-Pesa, Starling, and JP Morgan Chase to discuss the latest news, developments, and trends within the industry. Our weekly news show drops every Monday and tackles the biggest news stories, from acquisitions and launches, to regulatory changes and innovation. Then, every Thursday our Insights show dives deeper into the hottest topics shaping the industry like web3 and BNPL. Whether you’re already immersed in the world of financial services, or just keen to learn more, this is the #1 podcast for you. If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: @fintechinsiders where you can ask the hosts questions, or email [email protected]! Learn more about your ad choices. Visit megaphone.fm/adchoices