In this episode of First Contact: Stories of the Call Center, host Christian Montes sits down with marketing trailblazer Sara Malo to discuss her inspiring journey and her role in transforming the lead generation industry. As VP of Partnerships at Lead Generation World, President of LinkUnite, and a leader at Contact.io, Sara shares her experiences in breaking through barriers in a male-dominated industry, empowering women, and redefining the event space in the digital age. From the founding of LinkUnite to her innovative event strategies, Sara offers valuable insights into how businesses can thrive through meaningful collaboration, compliance, and the integration of AI. If you're looking for expert advice on navigating the evolving landscape of lead generation, digital marketing, and event management, this episode is a must-listen.