In this episode, Brian Roisentul sits down with Ryan Berg, co-founder and CEO of Aruna, an impact-driven athleisure brand. Through their products and events, their customers can bring lifelong freedom to victims of human trafficking while celebrating freedom in their own adventure. Here’s a glimpse of what you’ll learn: Current struggles faced by brands Ongoing impact of 2023 manufacturing issues into 2024 Challenges with customer acquisition and attribution Corporate gifting: big companies purchasing products Successful retention strategies and loyalty program Storytelling challenges for Aruna Project Key metrics and their evolution as the company grew Focus areas within the company Leveraging both short and long-form content in marketing strategies Future plans for Aruna Project   Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.