In this episode of The DTC Insider, I sit down with Caleb Ulffers, Co-Founder & CEO of Haven Athletic. Haven Athletic has redefined the gym bag, creating organized bags tailored to high-performance and professional athletes. With over $4 million in sales and collaborations with hundreds of top athletes, Caleb and his team are carving out a unique niche in the market. In our conversation, Caleb shares the journey of starting Haven Athletic, the lessons learned from his previous ventures, and the process behind reinventing the gym bag. We also dive into the company’s approach to leveraging athletes and influencers, their acquisition strategies, and what’s next for Haven Athletic. If you’re interested in product innovation, building a brand from the ground up, or simply curious about the entrepreneurial journey, this episode is for you. Here’s a glimpse of what you’ll learn: The Founding Story Reinventing the Gym Bag Exiting a SaaS and a Services Company Entrepreneurial Insights Creating companies from “crazy ideas” and what the next one could be The process of figuring out how to design the bag Leveraging athletes and influencers for promotion Acquisition Strategies Why Retention is not a primary focus for them What’s Next for Haven Athletic Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.