In this episode, Brian Roisentul interviews Thomas McCole, co-founder of Major League Socks, discussing the company's journey, the current e-commerce landscape, and the importance of customer experience and storytelling in branding. Tommy shares insights on their growth strategies, marketing efforts, and future plans for expansion into new sports, emphasizing the significance of quality over quantity in both products and customer engagement.   Here’s a glimpse of what you’ll learn: Major League Socks focuses on quality over quantity in product development. Customer experience is crucial for brand loyalty and word-of-mouth marketing. Storytelling is a powerful tool for branding and can be shared through partnerships. Engaging with the community enhances brand visibility and customer connection. Organic marketing strategies have proven effective for Major League Socks. The company prepares extensively for Q4, capitalizing on the holiday gift market. Social media presence is essential but has been challenging to maintain with limited resources. Expanding into new sports is a strategic move for growth and diversification. Customer retention strategies include personalized experiences and thoughtful engagement. Learning from other founders can provide valuable insights for business growth. Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.