Jaimie Fuller is the founder of eo and the driving force behind the development of its brand. As the former Executive Chairman of SKINS, we hear about his journey from founding the compression garment business to innovating in the sports tech industry, and his philosophy of creating products that offer real, tangible benefits to elite athletes. Jaimie explains how the eo SwimBETTER technology allows swimmers to analyse and enhance their stroke technique, force production and efficiency. We discuss the concept of setting a baseline for swimmers to measure progress against and examine the importance of utilizing technology to provide immediate data on stroke changes. We also discuss how the technology maps the hand path through the phases of glide, pull and recovery, offering different visual perspectives to refine strokes. The concept of consistency is introduced, revealing how it can identify asymmetries in a swimmer's technique, and in some cases the need to address underlying issues with a physiotherapist. We discuss the challenges swimmers face in perceiving changes in their movements and how technology can bridge the gap between perception and reality. We hear that only roughly 35 to 40 percent of eo SwimBETTER capabilities have been revealed to date, implying a vast reservoir of features and applications that remain to be shared with the public. Additionally, the conversation highlights the impressive aspect of video-syncing technology, which allows detailed analysis of movements frame by frame, linking video footage directly with corresponding data points. LINKS: https://www.eolab.com/about-us