Kids Ride Shotgun is the company behind an innovative bike seat that helps the youngest mountain biker to ride alongside their parents. It started as an idea between a couple of biking dads, and has turned into a multi-national movement that’s centred around Kiwi values and raising kids the right way. In this episode of Flying the Fern, host David Downs talks to co-founder Dan Necklen about: How the Kids Ride Shotgun seat was so different from the rest How they stumbled into media coverage, a website and a distribution channel before they even had a product Going from producing a few hundred seats to tens of thousands in the blink of an eye Expanding into the US, the UK and beyond Dealing with counterfeiters and showcasing their authenticity   To find out more, head to https://kidsrideshotgun.co.nz/  See them on Facebook: https://www.facebook.com/KidsRideShotgun/  Or instagram: https://www.instagram.com/kidsrideshotgun/     To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/