The Apple Press champions New Zealand’s “ugly fruit” - roughly 10 percent of crops that taste great, but don’t satisfy the criteria for export. The Apple Press has built a global juicing business that heroes individual varieties and adds value to what was very much an under-utilised market. In this episode of Flying the Fern, host David Downs talks to co-founder Sally Gallagher about: How the company got started (including an inauspicious first meeting) The opportunity The Apple Press saw in juicing, and how it capitalised on this The extra value unlocked by focusing on their New Zealand-ness Developing a brand to support its product   To find out more, head to https://theapplepress.co.nz/  Find The Apple Press on social media: Facebook: https://www.facebook.com/theapplepressnz/  Instagram: https://www.instagram.com/theapplepress/    To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/