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Allison Ball
Food Biz Wiz
Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packing, to mastering your brand strategy, packaging design, and marketing, to navigating growth on the retail shelves and e-commerce platforms, and eventually working with brokers and distributors - every step of the way is challenging. Join former Head of Grocery & Grocery Buyer at Bi-Rite Market, Alli Ball, as she tells you exactly how to build a brand that flies off the shelf through solo episodes, curated guest experts across the...
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Ratings & Reviews
5.0 stars from 229 ratings
So glad I found this
Such helpful insights, for someone in the marketing space for CPG. Wish I’d found this sooner!
thenonjudgyvegan via Apple Podcasts · United States of America · 03/25/24
Delish Nutrish
We have a small business with our Redhead Chipotle Sauces five. This podcast is a great way to be mentored from an honest and factual point of view. It’s definitely a journey and a challenge. Thank you and keep up with these amazing podcasts!!
Chuck Beckham via Apple Podcasts · United States of America · 09/10/23
Wonderful listen, such insights
This podcast is a rich blend of industry knowledge and practical advice for food businesses. Its conversations offer just the right mix of deep insights and real-world application to keep you hooked and learning. - Ash & The Capsho Team
AshCapsho via Apple Podcasts · United States of America · 07/14/23
Recent Episodes
Online, on TV, and from your next door neighbor, you’ll hear tons of financial advice for your business. “Avoid debt at all costs.” “You need to spend money to make money.” “Advisors from Fortune 500 companies will always know better than you.” It can be confusing to say the least!   In this...
Published 05/02/24
Published 05/02/24
We can all agree: it’s TOO easy to dust off a box of Girl Scout cookies. So when Girl Scout cookie season rolls around, I try to avoid buying their cookies at all costs. But this season, as a savvy young Girl Scout in my neighborhood used her bag of sales tricks on me, it got me thinking about...
Published 04/25/24
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