205. Boost Your Brand: Talking with Sarah Davidson on the Power of ECRM Sessions in Building Buyer Relationships
Description
The COVID-19 pandemic forever changed how the CPG industry does business. Where we used to do primarily in-person events and meetings, much of our industry has now pivoted to include both virtual and in-person events. In this week’s episode 205 of the Food Biz Wiz podcast, I sit down with Sarah Davidson, the Executive Vice President of ECRM, the parent company of RangeMe, to talk about how they connect buyers and producers through their curated buyer meeting events.
When you listen in, you’ll hear all about…
How ECRM pivoted with the COVID-19 crisis to include virtual events and why they offer both now
What their sessions look like and all that their team does to ensure that meetings are valuable for producers and buyers
Why their events are different from trade shows
Some of the top things that buyers have been looking for in their events
Sarah has been in the CPG industry for 18 years, so tune in to hear her experience in creating valuable buyer meetings and events. Find the episode that I mention on optimizing your RangeMe efforts, as well as the ECRM links, Sarah’s information, and our Instagram and Linkedin links in our full show notes here!
This episode is sponsored by our Secret Sauce Quiz! Do you want to know what’s working in YOUR biz? Then make sure to take our Secret Sauce Quiz! You’ll answer 10 quick questions on yourself and your biz, and you’ll learn your brand's current strength & how you can leverage that this year. (We promise that it’ll take less than 2 minutes!) You’ll receive a curated list of free resources for your exact stage of business and your business superpower - so that you can do MORE of what’s working. Click here to take the quiz and receive your results and resources today!
Just found the Food Biz Wiz podcast? Welcome, wiz! My name is Alli and I’m a former wholesale buyer turned wholesale consultant and the creator of Retail Ready®. We help CPG (consumer packaged goods) brands with how to land on more shelves and have high sales once you’re there. You can expect to...
Published 07/19/24
Welcome to the 250th episode of the Food Biz Wiz podcast, wizes! We are thrilled to have published 250 episodes of valuable, hard-to-access information from the packaged food and beverage industry.
As it’s our last episode, this episode is a bit different. It’s a short welcome episode for...
Published 06/20/24