Many CPG founders have been in this situation. A potential retail partner or a distributor or co-packer is asking you for something that you cannot afford or do not feel comfortable with -- but you do not feel like you can say "no." In this episode, Alli dives into how you can navigate these difficult conversations with negotiation. She’ll equip you with the mindset to know that you can work to create agreements that work for both parties and that ultimately, result in less stress for you! Specifically, she covers: What happens when brands never say "no" or never negotiate The importance of knowing what you CAN offer – whether it's promos, marketing support, or other offers – in your negotiations Why can you also say "no" and it won't be the end of the world How you can receive support in figuring out what you can offer partners Make sure that you follow this link to our full show notes, where you can connect with us via LinkedIn and Instagram to share where you’re using these tips next! This episode is sponsored by our Secret Sauce Quiz! Do you want to know what’s working in YOUR biz? Then make sure to take our Secret Sauce Quiz! You’ll answer 10 quick questions on yourself and your biz, and you’ll learn your brand's current strength & how you can leverage that this year. (We promise that it’ll take less than 2 minutes!) You’ll receive a curated list of free resources for your exact stage of business and your business superpower - so that you can do MORE of what’s working. Click here to take the quiz and receive your results and resources today!