A packaging designer friend and I were chatting recently at an industry event about our CPG experiences. Within 10 minutes, we were listing off the common mistakes that we keep seeing well-meaning brands make over and over again. As industry vets, it’s easy for us to spot these mistakes instantly, but less easy for emerging brands. That’s why I'm taking our conversation and condensing it into this episode, so that we can save you time and money and help you avoid making these 5 CPG pitfalls! In this episode, you'll hear a rundown of... The 5 mistakes, plus the 1 design mistake, that brands make all the time! What 5 things you absolutely need to prepare for a buyer meeting And strategies you can use to avoid making these mistakes in the first place We want to hear from you! Which mistake might you have made and which one are you fixing first? Let us know via Instagram or LinkedIn DM. Find links to our Instagram, LinkedIn, and other resources in our full show notes here! P.S.: You might hear me say in the beginning that this is episode 210, but rest assured that this is actually episode 209! This episode is sponsored by Retail Ready® Right Now! If you listened in and want a place where you can learn even more strategies for fixing these mistakes, then you are the perfect fit for Retail Ready®. Retail Ready® is our online course and community for producers who are looking to have a solid retail strategy and increase their sales with less guesswork. Click here for our quickstart enrollment so that you can learn more and get started TODAY!