This week on the Food Biz Wiz Podcast, Charlie checks back in with Patricia Beets, the co-founder of Dell Cove Spices & More Co., in another "Is It Worth It, Charlie?" episode. Charlie and Patricia originally connected on whether or not she should exhibit at a trade show in episode 143 from April 2022. They discussed how to quantify the ROI for a trade show, what a realistic timeline for trade show prep is, and how she might otherwise use their potential trade show budget.  In this episode, Charlie and Patricia check back in on... Patricia’s takeaways from being an attendee instead of an exhibitor Dell Cove’s reasoning for planning to attend 2 upcoming trade shows The money-saving tip from Charlie that Patricia still endorses And how they used the potential trade show budget for building their team! Are you considering a trade show but nervous to miss out on it? Let us know via Instagram or LinkedIn DM how this episode resonated for you and what part you needed to hear most. Find links to our Instagram, LinkedIn, as well as other relevant trade show episodes in our full show notes here! This episode is sponsored by our Wholesale Week! We are hosting Wholesale Week from Monday, September 11th - Friday, September 15th, where we’ll have daily, bite-sized lessons on getting onto a path to profitability, learning Alli’s 4 step process to pitching to wholesale buyers, and understanding our Wholesale Success System. We’re also proud to be delivering Wholesale Week on a sliding scale (starting at free!) to raise funds for our favorite non-profit, Project Potluck, which supports mentorship and resources for CPG founders of color. Ten minutes per day is all you need to get you feeling even more confident before we head into Q4. Find out more and sign up here!