211. Navigating CPG in 2023: How You Can Level Up with Wholesale Week & Project Potluck
Description
If you're reading this, chances are high that you're a savvy founder. You want to learn more about navigating our CPG landscape and look for resources to do that even more successfully. Well, you're in extra luck today!
Kathleen Casanova, the Executive Director of Project Potluck, joins us on this week's episode of the Food Biz Wiz Podcast. Project Potluck is a non-profit organization that connects CPG founders of color with resources & mentorship in our industry. Kathleen has TONS of perspective into what our CPG landscape looks like right now.
In this episode, you'll hear more about...
The challenges that all founders can expect right now in the CPG industry
Why the industry STILL feels hard and solutions she sees working
The ways that Project Potluck supports founders of color and how allies can also support their work
AND, how Food Biz Wiz is partnering with Project Potluck and hosting Wholesale Week, our week of short trainings for emerging CPG brands!
Wizes, if you’re looking to level up your CPG approach, join us in Wholesale Week! If you have questions on joining us, DM us on Instagram or LinkedIn. Find both links to our IG and LinkedIn, Project Potluck’s information, and Kathleen’s past episode in our full show notes here.
This episode is sponsored by our Wholesale Week! We’re hosting Wholesale Week from Monday, September 11th - Friday, September 15th, where we’ll have daily, bite-sized lessons on getting onto a path to profitability, learning Alli’s 4 step process to pitching to wholesale buyers, and understanding our Wholesale Success System. Ten minutes per day is all you need to get you feeling even more confident before we head into Q4. Find out more and sign up here!
Just found the Food Biz Wiz podcast? Welcome, wiz! My name is Alli and I’m a former wholesale buyer turned wholesale consultant and the creator of Retail Ready®. We help CPG (consumer packaged goods) brands with how to land on more shelves and have high sales once you’re there. You can expect to...
Published 07/19/24
Welcome to the 250th episode of the Food Biz Wiz podcast, wizes! We are thrilled to have published 250 episodes of valuable, hard-to-access information from the packaged food and beverage industry.
As it’s our last episode, this episode is a bit different. It’s a short welcome episode for...
Published 06/20/24