212. From Pitch to Partnership: The 5 P's of a Successful Wholesale Pitch
Description
A successful wholesale pitch depends on multiple factors. But one thing is certain: without these 5 P's, you are all the less likely to nail your pitch. In this episode, I share these 5 key topics that you need to have prepared for buyers.
In this episode, you will be able to...
Recognize the 5 P's in a successful wholesale pitch: product, placement, pricing, promotion, and purchasing
Understand the nuances of each "P" & how you can BE prepared for pitching
Know where you might have holes in your pitch
And have next steps for what to do if you don't have these 5 P's nailed down!
Wizes, I’d love to hear from you! DM me on Instagram or LinkedIn and let me know which of the 5 P’s you need to get down next. You can find my Instagram and LinkedIn links in our full show notes here.
This episode is sponsored by Retail Ready®! If you listened in and know that you need support with YOUR 5 P’s, then you are the perfect fit for Retail Ready®. Retail Ready® is our online program for producers who are looking to have a solid retail strategy and increase their sales with less guesswork. We are re-launching enrollment TODAY and can’t wait for you to join us. Click here for our quickstart enrollment so that you can learn more and get your Q4 momentum started now!
Just found the Food Biz Wiz podcast? Welcome, wiz! My name is Alli and I’m a former wholesale buyer turned wholesale consultant and the creator of Retail Ready®. We help CPG (consumer packaged goods) brands with how to land on more shelves and have high sales once you’re there. You can expect to...
Published 07/19/24
Welcome to the 250th episode of the Food Biz Wiz podcast, wizes! We are thrilled to have published 250 episodes of valuable, hard-to-access information from the packaged food and beverage industry.
As it’s our last episode, this episode is a bit different. It’s a short welcome episode for...
Published 06/20/24