214. How Faire Can Help Your Brand Reach MORE Retailers & Receive MORE Orders
Description
I WISH that Faire existed back when I was a buyer. If you're not familiar with Faire, Faire is an online B2B marketplace allowing independent retailers to find and to connect with brands like YOURS. In today's episode, Colin Ainsworth and Andy Bluestein from the Faire team join the podcast to share…
How Faire works, both from a brand and retailer perspective
Ways that brands can optimize their profiles for retailer discovery
The perks that retailers and brands receive for using Faire
And mistakes to avoid as a new or existing brand on the platform
Wizes, I want to know if you'll be updating your existing Faire profile soon, or even better, if you're finally going to join Faire after this episode! Snap a photo and tag me and the Faire team. Find the links to our Instagram, LinkedIn, and socials in our full show notes here.
This episode is sponsored by our mini Reorder Checklist! To support this episode’s theme, this checklist is a list of ways to onboard a new retailer so that you’re more likely to sell off those shelves and receive reorders. You can find our simplified version at the link here OR, if you’re a Retail Ready® student, you can find the longform version and training directly within our course platform!
Just found the Food Biz Wiz podcast? Welcome, wiz! My name is Alli and I’m a former wholesale buyer turned wholesale consultant and the creator of Retail Ready®. We help CPG (consumer packaged goods) brands with how to land on more shelves and have high sales once you’re there. You can expect to...
Published 07/19/24
Welcome to the 250th episode of the Food Biz Wiz podcast, wizes! We are thrilled to have published 250 episodes of valuable, hard-to-access information from the packaged food and beverage industry.
As it’s our last episode, this episode is a bit different. It’s a short welcome episode for...
Published 06/20/24