215. Fourth Quarter Focus (1/4): What's The Deal With Wholesale Buyers This Season?
Description
There's so much buzz around the 4th season and what it means for the retail and CPG world. How do we separate fact from fiction, when it comes to buyers in the 4th quarter? In this episode, I'm re-capping what you need to know about pitching in Q4 so that you make the most of your limited time.
In this episode, you'll hear..
A month-to-month breakdown of what Q4 looks like for busy buyers
How a potential staffing pinch will affect the grocery landscape
Why it's "all bets off" for buyer communications after November
And what you can do to hit the ground running in early 2024!
Wizes, let us know what lightbulb moment you had from this episode and what you’re going to be doing differently this Q4. What commitment are you making now to be more prepared in January? Tag me in your stories or DM me your commitment! Find my Instagram and LinkedIn in our full show notes here!
As we head into Q4, a season of increased D2C and direct store shipping, do you know exactly how much profit you’re making - or losing - as you ship your products? If you know you need to fine tune this ASAP, then join us in Retail Ready® NOW through October 24th and get your free ticket, worth $200, to our LIVE What Should I Charge? workshop. You’ll learn how to calculate your fixed vs variable costs, FOB vs. delivered pricing, potential discounts, and much more. Click through to our Retail Ready® information page HERE to find out more about joining us and receiving a bonus ticket to our October 25th workshop!
Just found the Food Biz Wiz podcast? Welcome, wiz! My name is Alli and I’m a former wholesale buyer turned wholesale consultant and the creator of Retail Ready®. We help CPG (consumer packaged goods) brands with how to land on more shelves and have high sales once you’re there. You can expect to...
Published 07/19/24
Welcome to the 250th episode of the Food Biz Wiz podcast, wizes! We are thrilled to have published 250 episodes of valuable, hard-to-access information from the packaged food and beverage industry.
As it’s our last episode, this episode is a bit different. It’s a short welcome episode for...
Published 06/20/24