Most people don't believe me when I say this, but here’s a secret of mine: I am actually an introvert. I often dread the small talk of industry events and how draining these events can sometimes feel. But over years of attending industry events, I've come up with a game plan that has made attending events both more fun AND more valuable. In this episode, I'll share my tried and true game plan with you, including... The THREE steps that I take to ensure a more mindful and impactful time at events How knowing and sharing your goals with others helps your brand And why you need to build in time to rest after events! As I mentioned in the episode, I want to know what YOUR goal for your next event is, so feel free to tag us in your stories OR DM us on Instagram or LinkedIn so that we can cheer you on! Find our Instagram and LinkedIn via our full show notes here! Have you been considering Retail Ready®? We never put Retail Ready® on sale but are offering a HUGE deal for Leap Day! The first 29 people who join Retail Ready® on Thursday, February 29th will receive two never-seen-before deals: a $250 cash rebate for you to invest back in your own business AND our Leap Day Bonus Bundle, worth over $1700 of pre and post trade show cheat sheets, our Food Biz Wiz Money Maker list, which has our favorite pitch slams, accelerators, grants, and money making opportunities for the year ahead, and a whole lot more! This promotion is available ONLY on Thursday, February 29th - and is open to the first 29 brands who join us that day - or until 11:59 PM, PST - whichever comes first. Click through to the full show notes for details and to get a “save the date” directly on your calendar!