Busy caregivers, busy founders, busy people have at least ONE thing in common. They all deserve healthy AND delicious snacks to fuel them! This is part of what propels B.T.R. NATION. In this episode of the Food Biz Wiz Podcast, I’m sitting down with Ashley Nickelsen, the Founder, CEO, and Chief Snack Officer of B.T.R. NATION. They are on a mission to help fix our broken food system one snack at a time! I am thrilled for Ashley to share her story and how she has built B.T.R NATION (plus recently tripled their doors in the span of 2 months!). You’ll hear more about… Why determining your non-negotiables NOW can help support your strategy How staying rooted in your original “why” supports your authenticity The importance of finding the right partners at the right time And what a more genuine approach to working with influencers looks like Wizes, as we mentioned in the episode, we want to hear what YOUR non-negotiables are after listening to this episode. Come DM us or tag us in your stories over on Instagram and on LinkedIn, which are both linked in our full show notes here! This episode is sponsored by our Secret Sauce Quiz! Do you want to know what’s working in YOUR biz? Then make sure to take our Secret Sauce Quiz! You’ll answer 10 quick questions on yourself and your biz, and you’ll learn your brand's current strength & how you can leverage that this year. (We promise that it’ll take less than 2 minutes!) You’ll receive a curated list of free resources for your exact stage of business and your business superpower - so that you can do MORE of what’s working. Click here to take the quiz and receive your results and resources today!