Food Biz: Episode 167 CPG Buyer Mindset
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“Alli Ball’s Food Biz interview session provides the buyer’s decision playbook on how they onboard new CPG brands. First & foremost the buyer’s decision tree begins with a product data conversation - a performance or trend insight that helps increase the sales &/or margin for the “buyer’s category goals”. Persona psychographics and store / zip code sales data help define audience channels and sale velocity metrics that support buyer approval & trust. Alli provides pragmatic industry perspective on sales process and action items for CPG founders and their sales teams.Highly recommended podcast episode! (- early stage CPG venture advisor)”
NOMINUS Capital via Apple Podcasts ·
United States of America ·
10/19/22
More reviews of Food Biz Wiz
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“Loving this podcast from the brilliant Alli Ball!
I appreciate the topics and clear communication with data & experience to back it up. I’m hooked!”
Sparklingwater26 via Apple Podcasts ·
United States of America ·
08/09/19
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“Ali’s energy, wisdom, and depth of knowledge are one of a kind and unparalleled. Take her up on investing in yourself and your food brand.”
Rival Steve via Apple Podcasts ·
United States of America ·
08/12/19
“Alli’s Food Biz Whiz Podcast is a vital piece for any small CPG food brand looking to scale their business. I have been listening for about 10 months now and it’s the only podcast that I am eagerly awaiting the next episode release! Alli is a no-BS, jump-right-into-it podcast host, which I love....”Read full review »
gorgeartist via Apple Podcasts ·
United States of America ·
11/16/20
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