In this episode, host Colleen Patrick-Goudreau dives into the complex but crucial task of understanding why people vote the way they do—and what that means for how we advocate for animals. In it, she shares insights into the psychological differences between conservative and progressive mindsets explores how these perspectives shape beliefs and actions and discusses how we can use this understanding to refine our message for animals She looks at ways to engage with people whose views and choices may challenge us, all while prioritizing our mental well-being and staying true to our values. By understanding the stories people tell themselves and the fears and values that drive them, we can communicate more effectively, craft impactful campaigns, and create meaningful, lasting change for the animals and the causes we care about. —————— Join our awesome community and support this podcast through Patreon or as an Apple Subscriber for bonus material, early access to episodes, and other perks, depending on the option you choose.  Support this podcast today at JoyfulVegan.com/Donate Visit my website: JoyfulVegan.com Join me on an all-inclusive vegan trip: JoyfulVeganTrips.com AFFILIATE PARTNERS: Complement — Use this link (https://lovecomplement.com/?aff=152) and coupon code "joyfulvegan" and get 15% off my favorite supplements. Nama Juicer — Use this link (https://namawell.com/?ref=joyfulvegan) and coupon code COLLEEN10 and get 10% off my favorite juicer. Plaine Products — Use this link (https://www.plaineproducts.com/ref/161) and coupon code "compassion" for 15% off my favorite zero waste bath and body products. Thank you for listening.