In this episode, Dr. Vera Tarman and Clarissa Kennedy welcome Dr. Barry C. Smith, a former food industry consultant and an expert in sensory perception, to discuss his transition from working with ultra-processed foods to advocating for healthier eating alternatives. Dr. Smith shares his journey from studying philosophy and sensory perception to becoming involved in the food industry, where he provided insights into how we perceive taste and flavor. He reveals the complexities of multi-sensory perception and how the food industry uses this knowledge to enhance the desirability of processed foods. Dr. Smith delves into the interplay between our senses—taste, touch, smell, and even sound—and how these senses influence our eating experiences. He explains how texture and aroma can trick our brains into perceiving food as sweeter or more flavorful than it is, often leading to overconsumption. Dr. Smith also discusses his experiment of cutting out ultra-processed foods and its profound impact on his well-being, including reduced cravings and improved mood. The conversation touches on the ethics of the food industry, the challenges of regulating ultra-processed foods, and the importance of informed choices for consumers. Dr. Smith offers practical tips on enhancing the sensory experience of whole foods, making them more enjoyable and satisfying. Key Topics Discussed: The role of multisensory perception in flavor and taste How the food industry manipulates sensory experiences to enhance food desirability The challenges of reducing sugar, fat, and salt in processed foods while maintaining consumer appeal The impact of ultra-processed foods on health and well-being Dr. Smith’s journey of transitioning to a diet free from ultra-processed foods The importance of informed consumer choices and the need for better food regulation Memorable Quotes: "The brain often confuses smoothness with sweetness, which is why foods like chocolate and cream are so pleasurable." "Our experience of food begins long before it enters our mouths; it’s influenced by sight, smell, and even sound." "Cutting out ultra-processed foods changed my relationship with food—I wasn’t hungry all the time, and I felt better overall." Practical Tips: Experiment with the sensory aspects of whole foods, such as color, texture, and temperature, to enhance your eating experience. Be mindful of the ingredients in your food and how they affect your body and cravings. Consider how your environment and context influence your perception of food. Follow Dr. Smith: Twitter (X): https://x.com/smithbarryc LinkedIn: https://www.linkedin.com/in/barry-smith-40585439/?originalSubdomain=uk Facebook: https://www.facebook.com/barry.c.smith1/ The content of our show is educational only. It does not supplement or supersede your healthcare provider's professional relationship and direction. Always seek the advice of your physician or other qualified mental health providers with any questions you may have regarding a medical condition, substance use disorder, or mental health concern.