Consumer awareness of health and wellbeing has soared in recent years. In this podcast with FoodBev's Siân Yates – DSM-Firmenich’s global head of health benefits and solutions – Martin Mei, explores why its no longer just about removing the ‘bad’ but also about adding the ‘good’ to what we eat and drink. Martin discusses DSM-Firmenich’s role in addressing widespread vitamin and mineral deficiencies worldwide, highlighting nutrient blends that meet manufacturers' needs while satisfying consumer demands. The podcast features key solutions such as DSM-Firmenich’s life’s Omega range and its award-winning Vertis CanolaPRO. Covering essential health priorities – from tackling fatigue and enhancing performance to improving digestive health and boosting immunity – Martin shares insights on producing healthier products that maximise nutrition without compromising on taste, texture or overall enjoyment.