Consumer awareness of health and wellbeing has soared in recent years. In this podcast with FoodBev's Siân Yates – DSM-Firmenich’s global head of health benefits and solutions – Martin Mei, explores why its no longer just about removing the ‘bad’ but also about adding the ‘good’ to what we eat...

Welcome to the fourth episode of Crunchtime, an interactive podcast series where you choose the topics and we bring the experts. In this episode, we dive into food allergies, with the spotlight on a key topic: 'Building consumer trust through food allergen labelling and information'.