Henry Shukman and Jack Shukman are the co-founders of The Way (thewayapp.com), a meditation app designed for those seeking a deeper meditation experience.Henry Shukman is an authorized Zen Master in the Sanbo Zen lineage. Jack Shukman is the co-founder and CEO of The Way. Together, they embarked on a unique journey to create an app that offers a much more in-depth meditation practice than what is currently available. What happens when a Zen Master starts a tech startup? That’s exactly what Henry Shukman did. Together with his nephew, Jack, they launched The Way, an app that integrates Zen philosophy into its core. In this episode, we delve into the intersection of tech and meditation. Henry and Jack share how they infused Zen principles into their startup, discuss how a Zen Master would pitch to Silicon Valley VCs, and explore the importance of awakening for knowledge workers in tech. I also had the chance to ask Henry about his views on manifestation. I’m very grateful for this episode, and I’m sure you’ll enjoy it as well. Timestamps:00:00 - Intro04:00 - Why a Zen Master wants to start a meditation app10:12 - The founding story of ‘The Way’ meditation app17:15 - Awakening and non-duality23:00 - “Sales pitch” for Awakening: Why should founders meditate?32:00 - Is Awakening for everyone?41:32 - The Way’s four zones54:45 - Inside “The Way” the startup01:00:30 - Mission & metrics01:07:34 - TAM of meditation apps01:15:18 - Awakening and its impact on entrepreneurs01:36:34 - Manifestation and wealth: A Zen perspective01:39:01 - Advice for busy startup founders on meditation --- Send in a voice message: https://podcasters.spotify.com/pod/show/foundermeditations/message