Episodes
Send us a textIt's BLACK FRIDAY time! This year I decided to do a different type of episode for Black Friday. In today's episode, I'm sharing Black Friday sales you don't want to miss for your small business + 3 tips to make sure your Black Friday sale is profitable!Shop Elizabeth McCravy's Black Friday Sale: (Nov 22 - Dec 3) 35% off website templates15% off Booked Out Designer Course15% off Podcast Success BlueprintShop Flodesk's Black Friday Sale: (Nov 25 - Dec 3)Save 50% off your first yea...
Published 11/21/24
Send us a textHi Friend! I know what you're thinking -- 'What the heck is going on?' Press play and I'll explain. -BrookeRaise your hand if you want to experience your most profitable year yet in business in 2025! Of course you do. You are invited to save your seat for the Most Profitable Year Yet workshop. This is not your average “goal setting” workshop. We are going to dive deep into your business numbers, set vision & goals for 2025, and then create a strategy for you to act...
Published 11/19/24
Send us a textI know the year is not over quite yet, but I have already started reflecting on this past year and making plans for 2025 and I want to encourage you to do the same.In today's episode, I'm going to be sharing some wins and challenges that I've experienced this past year and how that is effecting me moving forward. Plus, I am putting together an event you don't want to miss so stay tuned for that information! You want to listen to this BEFORE you set goals for 2025. Rais...
Published 11/14/24
Send us a textWe are kicking off part 2 of our series with today's episode. Tune in to hear 10 ways you can make more money in your service-based business plus a heart to heart chat about what's keeping you stuck at your current level.Would love to hear your favorite idea! Raise your hand if you want to experience your most profitable year yet in business in 2025! Of course you do. You are invited to save your seat for the Most Profitable Year Yet workshop. This is not your average “goal...
Published 11/07/24
Send us a textYou have BIG goals, but you're struggling crushing them. This episode kicks off a 2 part series.Today, I want to share 3 key mistakes that are preventing you from making more sales and scaling your business.Press play to hear: The 3 reasons holding you back from selling more The #1 strategy to set yourself apart from your competition Come back next week for Part 2 - it's all strategy!!Raise your hand if you want to experience your most profitable year yet in busin...
Published 10/31/24
Send us a textRaise your hand if you could use some extra time in your day!If you feel like you are being pulled in a million directions and time is not on your side, you don't want to skip today's episode.Press play to hear: The women I'm obsessed with learning all things time management fromMy top 3 time hacks for you to implement TODAYCome tell me your biggest takeaway! @brookejjeffersonRaise your hand if you want to experience your most profitable year yet in business in 2025! Of cou...
Published 10/24/24
Send us a textDo you hear God calling you into something new? You're not alone! In this episode, you'll hear: Why I closed down a 6-figure business & what's nextHow you can win a $25 Amazon gift card & a coaching session with meGiveaway closes October 31, 2024. Winner will be announced & tagged on Instagram Stories.Raise your hand if you want to experience your most profitable year yet in business in 2025! Of course you do. You are invited to save your seat for the Most ...
Published 10/17/24
Send us a textCome hang out with me on Instagram!@brookejjefferson
Published 09/26/24
Send us a textThis episode is for my photographers who are moms. I have struggled with this idea of balancing everything in my life and making sure I am pouring into my family and myself. If this is something you wrestle with too, press play! Our Podcast Sponsor:Impress every client with a beautiful gallery that you can customize to fit your brand. Provide a grandma-proof download experience with Cloudspot's one click method. I switched to Cloudspot a few years ago after using another gallery...
Published 09/19/24
Send us a textI talk about local marketing all the time! One of the ways to become a go-to photographer is to be known in your community. While this isn't an overnight success strategy, I promise if you take the time to build genuine relationships in your community, it will pay off!Today I am sharing my best collaboration ideas for you to put into action this holiday season! Let's dive in!Our Podcast Sponsor:Impress every client with a beautiful gallery that you can customize to fit your bran...
Published 09/12/24
Send us a textIn today's episode, I am going to walk you through how to increase your client reviews with just one email. Client Testimonials are so important because potential clients care about other people's experiences and opinions.Our Podcast Sponsor:Impress every client with a beautiful gallery that you can customize to fit your brand. Provide a grandma-proof download experience with Cloudspot's one click method. I switched to Cloudspot a few years ago after using another gallery servic...
Published 09/05/24
Send us a textLet's have a heart to heart chat today! Maybe you listen to this podcast, and you've even applied some of the strategies, but you still feel defeated in your business or you feel like you should already be at your goal. I see you working your business and desiring for it to be profitable. I know you have a big heart and passion, but sometimes you get in your own way. If you're still struggling to get clients, we're going to talk about three ways you're holding yoursel...
Published 08/29/24
Send us a textAre you ready to stand out and differentiate yourself from other photographers?!Well, buckle up, I have Victoria Marcouillier of BrandWell, joining me to tell you how to book more clients with your branding. Building a beautiful brand and website can help clients to build confidence in their business! Get ready to build your brand and differentiate yourself from your competition. DID YOU HEAR?!Are you looking for increased bookings, more profit, & a boost confidence in...
Published 08/22/24
Send us a textWarning! This blog is going to be spicy! I am diving into whether or not you should be using social media in your photography business. DID YOU HEAR?!Are you looking for increased bookings, more profit, & a boost confidence in your photography business? I'm so excited to announce that the Passion to Profit Membership is now open. Get access to a supportive community of photographers like you, monthly trainings you can implement to see growth in your business, and receiv...
Published 08/15/24
Send us a Text Message.More than ever before, email marketing is getting its time to shine! Alyssa Dulin, manager of creator growth at ConvertKit, joins us to discuss how to get emails landing in inboxes, and not spam. Alyssa has the heart for creators and small business owners. She loves the excitement of getting the emails to land in the inbox, and staying out of spam. This means monetization for your business from the boost of your email open rates.OUR EPISODE SPONSOR: ConvertKit (Soon to...
Published 08/08/24
Send us a Text Message.Do you ever wish someone would just give you a business checklist and tell you exactly what you need to focus on in your business?Well, I'm doing just that! Grab something to take notes on and let's dive into your photography business checklist! DID YOU HEAR?!Are you looking for increased bookings, more profit, & a boost confidence in your photography business? I'm so excited to announce that the Passion to Profit Membership is now open. Get access to a support...
Published 08/01/24
Send us a Text Message.I want you to lean in close and REALLY read what I have to say! Business is not for the weak. Owning your own business can feel really hard! You will battle days where you want to quit. This is one of those blogs that you can read again and again on the days when you feel like you need to determine your success. I'm walking out of a season where I was wanting to throw it all away and go back to a 9-5. You are not alone. You are made for this industry, and I can help you...
Published 07/25/24
Send us a Text Message.Styling your clients is a huge part of planning a photography session and quite frankly the most stressful part for your client. As photographers, it's extremely crucial that we do everything we can to lighten the stress for our clients during the planning process. I want to share 3 ways you can style your clients for their next photography session.Grab my brand NEW Style Guide template. Our Podcast Sponsor:Looking for a place to host your website that is not only...
Published 07/18/24
Send us a Text Message.Wondering how to increase your website conversions? Today's guest, Kayla Dean, is a go to for content writing and copywriting. She is an expert messaging strategist and helps photographers stand out lean into their uniqueness. In this episode, she shares tips on how to increase your website conversions. Our Podcast Sponsor:Looking for a place to host your website that is not only designed for creatives, but known for their SEO performance? Look no further than Showit. I...
Published 07/11/24
Send us a Text Message.Fall is my absolute favorite time of year! Families are looking forward to beautiful family sessions, fall minis sessions, and Christmas minis. Today, I want to share with you step-by-step how to prep and launch your fall calendar so you can maximize your bookings.Our Podcast Sponsor:Looking for a place to host your website that is not only designed for creatives, but known for their SEO performance? Look no further than Showit. I've been using Showit for over 6 ye...
Published 07/04/24
Send us a Text Message.Discovering when to grow your team is a passion of mine and Jamie’s! Jamie Van Cuyk is the owner of Growing Your Team, where she helps small businesses gain the confidence to hire like a pro. Small businesses often struggle to hire employees who stay and retain their value. You can’t grow your business large unless you have a small core team that is essential to your business. In Today's Episode, we are going to give you tips on how to be more efficient and profit...
Published 06/27/24
Send us a Text Message.If you struggle with what to say on social media, I've got you. This may be the juiciest episode yet because, I'm giving you a weekly content plan for social media. No matter what platform you're on, this weekly content plan will work for you! Be sure to check out Today's Episode. OUR PODCAST SPONSOR FOR THIS EPISODE:You all know SEO (search engine optimization) is a crucial piece of being found by your ideal clients. That's why I'm so excited that this month's podcast ...
Published 06/20/24
Send us a Text Message.SEO is a trending hot topic! Photographers everywhere want to know how to capitalize on their SEO while spending time with their families and letting it work for them. Claire Lauer, the SEO expert and I dive deep into this hot topic. Claire brings immense value and knowledge to Today's Episode about capitalizing your SEO, and gives us five tips to navigate the trend. OUR PODCAST SPONSOR FOR THIS EPISODE:You all know SEO (search engine optimization) is a crucial pi...
Published 06/13/24
Send us a Text Message."A confused buyer never buys." This is one of my favorite quotes, because it's so accurate. Have you ever been overwhelmed by too many choices? It's not a great feeling and often times we walk away from making the decision. In other words, life is much simpler when you have to choose between two things. This can often be true in your photography business as well. If you're currently unsure about the amount of packages you have, listen in to Today's Episode a...
Published 06/06/24