Robert Hirsch from Freedom Factory talks about "Secret Value of Selling Your E-Commerce or Digital Business". Listen to the podcast, watch the video http://freedomfactory.libsyn.com/secret-value-of-selling-your-e-commerce-or-digital-business or read the transcript below. Hi, today I want to talk to you about selling your eCommerce or your digital business, and in my opinion, there's that a more undervalued business class on the planet. For example, let's say you have a shopper, a bowling alley in the town that you live in. There's only a limited amount of people that are going to live in that town or are going to move there in order to run it. Now, if you have a business that's not geographically located, let's say it’s an information product business or a coaching business or a fulfilled by Amazon business, or just a hard product business. If anybody can live there or anybody can buy it and they're not forced to relocate, it makes your buyer pool so much bigger. And as we learned in economics, price is when supply equals demand. And what I mean by that is if you have 50 buyers competing for your business, instead of five buyers, their price is going to be higher. And we want to maximize the sales price of your business. Hi, my name's Robert Hirsch, and I'm the founder of Freedom Factory. And what I wanted to talk to you about today was really how to maximize online or digital asset sales. So in my opinion, the buyer pool is so much larger than it's ever been. In fact, in our experience, about one third of our buyers or sellers have been international or outside the States, and when you increase the buyer pool, the price goes up significantly. So what we want to do is maximize your multiple. We want to maximize your earnings and we want to get the biggest buyer pool we can. And what we've learned is whether you're marketing to entrepreneurs and EO and YPO networks, or you're marketing through traditional advertising or to private equity or venture capital, the way we attract international buyers is different than the way we attract domestic buyers. And so when you're selling a digital asset, the most important thing is the marketing putting together the right book, the right story and really maximizing the sales price. If you have questions on any of the things that we've talked about today or specifically, is it a good time to sell my digital business? Why don't you give us a call at Freedom Factory? I look forward to speaking with you soon.