Today's episode of the podcast, Robert Hirsch from Freedom Factory discusses "How do I Sell My Business Without a Broker". Listen to the podcast, watch the video http://freedomfactory.libsyn.com/how-do-i-sell-my-business-without-a-broker or read the transcript below. As entrepreneurs, a few of our finest content is when we speak the unspeakable. And there are many people that give us a call here at Freedom Factory and they desire us to sell their service but the issue is we can't spend for ourselves. And if we can't pay for ourselves, we do not take them on as a client. So I wished to create a video, which kind of shows you the important things to think about and essentially how to offer your service without a broker. So the first thing you want to think about is what's your business worth? And appraisal makes a lot of sense and there's some factors to it as an online service, significance can you offer it to any person worldwide or do you have to reside in a small community in your area of Ohio in order to offer it? Because if so, the marketing strategy is truly different. And so you wish to maximize your prospective buyer swimming pool and you wish to optimize your marketing plan to reach them. For instance, if we have a global service, we'll go through 30 or 40 various channels to personal equity and equity capital and entrepreneurs and angel investors, and we're attempting to get as many individuals interested as we can to discover the right buyer. And so a huge part of that is valuation, or what does it take to bring your service to market? And if we can look at market compensations and we can definitely assist you with it if you give us a call. But if you don't understand, I would take your seller's discretionary cash flow, which is sort of EBITDA plus your add backs. And I would think about a several of 3 to five times. And I'm presuming that you're doing less than a million in earnings, and if there's nothing that's a sustainable competitive advantage and there's not a great deal of history, you're going to be on the lower end of that scale. And if you have actually been doing it for twenty years and you have actually got a substantial reorder rate, you're going to be on the greater end of that scale. However if you just need to choose something and go with a guide, three to five is a pretty good starting guide to choose. And then plus assets, if there's realty or capital expenditures, etc. So assessment is a big thing. And where do you wish to come to market? And also another component to think of is how rapidly do you wish to sell it? Do you want to sell it in three months or do you want to sell it within a year? Because if so, your rates method is going to be a bit various. So among the important things that we do at Freedom Factory is we do all the details before we even take it to market. So we create our prospectus and our book and our teasers and our NDAs and our contracts and our documents set before we even place the very first ad. So if someone calls, they want details, boom, we send them the NDA. The teaser goes out, which the teaser can identify what your, service. It's just your enter a basic category, building and construction business with incomes of 16 million wishes to offer, and after that once they sign the NDA or the MNDA, which is a nondisclosure, then we enter into the viewpoint to the book and we start to go deeper and deeper. But the key part is you do all that before you take your very first lead. And then you think, all right, well I have actually got to create a doc set. You don't want to not have your nondisclosure, not have LOIs, not have a possession purchase agreement or a stock purchase arrangement, and you wish to put all that together before you take it to market.