In this episode, Shiva and Juliana discuss how to break into the field of experimentation, the importance of understanding experimentation principles, and the value of critical thinking in the process. They also share tips for product owners and engineers who want to start testing and experimenting with small changes without disrupting the entire website. Juliana has some EXCELLENT tips for little ways you can test without breaking your site entirely, which is great for actually breaking into testing! Timestamps: 00:00 Show Kickoff 01:57 Juliana's Professional Path 02:44 Understanding Experimentation 12:51 Tips on Running Smaller Scale Tests (without f*****g up your site) 22:58 LinkedIn Post of the Week (Ryan Thomas) This week's LinkedIn Post of the Week is brought to you by Ryan Thomas - check out his spicy post here: http://tinyurl.com/FromAtoB-RyanThomas Be sure to follow Juliana and her dope podcast at Standard Deviation Podcast and her marketing blog at https://juliana-jackson.com/