You're Doing Personalization Wrong ft. David Mannheim - Listen

You're Doing Personalization Wrong ft. David Mannheim

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Description

In this episode, Shiva has David 'Zedd' Mannheim to discuss personalization, and how 'stages' (user's intent) is more important than optimizing for pages on your website. Plus, David has a spicy take on "social proof" ... 00:00 Introduction 02:08 Concept of 'Stages not Pages' 10:38 Social proof is... not good? 21:38 Optimizing for Users vs Pages 22:51 LinkedIn Post of the Week (Eden Bidani) Check out Eden's post here! http://tinyurl.com/FromAtoB-Eden And check out David Mannheim's cool shit: Made with Intent (his company), "The person in Personalisation" (his book), and go follow him on LinkedIn!

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