Four Growth Strategies for your eCommerce business As we come to the end of the year, it’s a great time to reflect on what did and didn’t and set goals for the year ahead. I must confess, though, I’ve never been very good at setting and sticking to goals and plans.  As a big-picture thinker, I tend to find the smaller details boring and like to just ‘go with the flow’.  However, after 20 years in business, I’ve discovered that goals, plans, and structure are my best friends and help me stay on track, working on things that matter, vs. getting distracted. So today, I want to help you (ok and me), get you thinking about what’s in store for your business next year.  PLUS, I have a free workbook for you to download to map out your game plan.  Grab it at jodieminto.com/freebies This episode is part 1 of a 2-part series to help you get ready for the year ahead, and today, I want to share with you four growth strategies you can use to scale your business in the new year. I want to introduce you to the Ansoff Matrix Model. The Ansoff Matrix provides us with easy-to-understand strategies to help us grow our business. They include: Market penetration Market development Product development Diversification Please tune in to hear exactly what they are and discover which is the best option for your business in the new year.  Get your workbook here:https://jodieminto.com/freebies Register for my upcoming online masterclass here.  https://courses.jodieminto.com/Scale_your_eCommerce_sales_with_Facebook_Ads See the full podcast page, including the video here:https://jodieminto.com/podcast/