Scaling your e-commerce business with Meta ads can feel like the final piece of the puzzle—but only if you get the strategy right. Without the right foundations, it’s easy to waste money on ads that don’t convert. In this episode, I’m sharing the exact Meta ads best practices that will set you up for success in 2024 and beyond. From knowing your numbers to simplifying your ad account structure, I’ll help you make sense of what it takes to run profitable, scalable campaigns. Plus, you’ll...

Growing your e-commerce business to seven figures can feel amazing, but let’s be real—it’s not always smooth sailing. In this episode, I’m sharing the most common growth pitfalls I’ve seen (and experienced!) that can slow down your progress, and what you can do to avoid them. Here’s what I cover: How to avoid cash flow problems that catch so many business owners off guard Why putting all your eggs in one basket (aka one sales or marketing channel) is risky The importance of staying on top...

If you’re ready to take your e-commerce business to the seven-figure mark, this episode is for you! Scaling from six to seven figures doesn’t mean working harder—it means working smarter. In this episode, I break down the key strategies that will help you grow your business to $1 million in revenue.Tune in to learn: The smart strategies that help you scale without burning out How your mindset and leadership need to shift as you grow The importance of team building and outsourcing as your...

  In this episode, I’m diving into the 3 key stages that every e-commerce business goes through. Each stage comes with its own set of challenges, opportunities, and milestones, and understanding where you are is crucial to successfully navigating your growth journey. By recognising your current stage, you’ll be able to focus on the right strategies, avoid common pitfalls, and plan for what’s next, all while keeping your sanity intact.I’ve categorised these stages as Infancy, Adolescence, and...

Mindset plays such a huge part of your business journey, your success and your enjoyment of the experience. Someone recently shared this incredibly powerful behavioural model with me and it was like a lightbulb switched on.  It's so simple and easy to understand, and once you have learnt it too, it's an incredible way to stop and check in and be aware of how we show up in business in life. This philosophy is 'Above the line versus below the line' thinking and behaviours.  And once you learn...

In today’s episode, I sat down with Dylan Jahraus on Etsy Seller Success Podcast to explore the world of paid ads for Etsy sellers. We covered a range of strategies to help you get the most out of Facebook and Instagram ads—whether you’re just getting started or looking to scale your shop. We also talked about why the type of ad content you create can make or break your results and how you can manage your own ads effectively without needing a big budget or an agency. Plus, I shared some key...

In this week's episode, I sit down with Nicki Sciberras from The Digital Exchange, who shares essential strategies for online marketing success. Whether you're new to e-commerce or looking to level up, Nicki’s insights into Meta Ads and Google Ads are invaluable. Here’s a preview of what we cover:- How to use Meta Ads (Facebook/Instagram) to attract audiences and create demand for your products.- When to use Google Ads to capture those ready-to-buy customers.- The benefits of running branded...

Are you on the fence as to whether or not you want to participate in Black Friday this year? You're not alone. Tune into today's episode to hear the pros and cons and some easy ways you can use this sale period to clear down some old stock, acquire new customers and bring some cold hard cash to your business. In this episode, I share with you:- How to decide on your offer- What products you might include- What incentives could you try- How you will promote your Black Friday sale- Tools,...

Are you making the most of Meta’s Advantage + Shopping campaigns? These powerful ads can be a game-changer for your online store—if you know how to use them correctly. But what if you don’t? You could be wasting your budget without seeing the results you want. In this episode, I’m breaking down exactly how these campaigns work, when to use them, and sharing my top tips to help you get the best results. If you’re ready to boost your sales and take your ads to the next level, this one’s for...

In this episode, I joined Miranda Ivey on Real Fabulous Marketing to share my journey of growing Island Co from market stalls to a seven-figure business. We chatted about the challenges of running an e-commerce store, the differences between selling products and courses, and why showing up on social media can be a powerful tool for success.We also touched on the importance of Facebook ads and how getting the creative right can transform your results. If you’re looking to scale your online...

Is your store getting tons of traffic but barely any sales? You’re not alone—90% of you said this is your biggest challenge. In this episode, I reveal why more visitors aren’t the answer and how focusing on your conversion rate can turn things around. If you’re tired of seeing high traffic numbers but low sales, this episode will give you the insights and strategies you need to finally make a change. Discover practical steps to convert that traffic into paying customers and achieve the...

When I first started my online fashion store, I was working full-time in the corporate world, juggling young kids, and living in the Middle East. It was a chaotic time, and I remember feeling like I was just throwing spaghetti at the wall, trying to see what would stick. But through all the trial and error, I eventually found the strategies that worked—and those are what I’m sharing with you in this two-part series. Welcome back to Part 2 of our deep dive into scaling your online store! If...

I'm often asked how I took my fashion brand from weekend market stalls to over $1.3m a year online and what the one thing was that moved the needle, but the truth is it took many things, not one singular thing. It was a messy ride and took lots of throwing the proverbial 'spaghetti at the wall' to see what stuck. But with time, I realised there were a number of key factors that helped me scale not only my own online store to seven figures but also the same factors that helped my clients...

Are you running Meta ads for your online business or e-commerce store and not sure when to turn them off? This episode will help answer that question! Building and launching Facebook ads is one thing, but knowing when to turn them off is another. Well, the answer isn't based on the length of time an ad has been running... it's all about the dollar spend. Before we dive into those specifics, we need to first understand what your "goal cost per sale" is. How much are you willing to spend on...

On today's episode, I discussed the common issues that might be costing you sales in your online store. Whether you're dealing with a lack of traffic or poor conversion rates, this episode is packed with insights and practical advice to help you troubleshoot and fix these problems. I break down the two key areas that affect your sales: traffic and conversion rates. If you're struggling to get the sales you want, it's often due to one of these two factors. In this episode, I guide you through...

Hello and welcome to this episode of Online Store Success with me, Jodie Minto. Today, I will discuss the five most common mistakes I see when people use Facebook and Instagram ads for their e-commerce businesses.  I'm all for scaling your traffic and sales to your online store through the power of paid ads... BUT... you need to make sure you have the overall strategy set, understand which buttons and options to select, and how to measure your results. Managing your own paid ads is so...

Feeling overwhelmed with your Facebook ads for your e-commerce store? With Facebook's latest changes, keeping your ad campaigns running smoothly and effectively is more challenging than ever. In this episode of Online Store Success, I’m diving into the essential updates you need to know about the new Facebook ad rules effective July 2024. I’ll touch on: Automated Rules: Discover how these new rules can impact your ad campaigns in unexpected ways. Flexible Ads: Learn about the new dynamic...

On today's episode, I chat with Jodie Johnson, the owner of Max and Blu, who shares her journey from the homeware industry to running a successful dog grooming and accessories business. Jodie Johnson transitioned into dog grooming after the financial crisis, eventually launching Max and Blu, known for its high-end, vegan leather dog collars and accessories. She maintains a computer-based business model, handling operations from her home. Jodie discusses the challenges of managing orders,...

Lots of people ask me 'how do I get started' and 'what would you do differently' in an e-commerce fashion business and today, I'm sharing with you exactly what that is!  In fact, there are 25 things I'd do differently if I were to start an online fashion business today in 2024. Tune in to hear what they are! Want my help scaling your sales and transforming your e-commerce dreams into reality? Check out my programs here based on where you are in you e-commerce journey.Looking to launch or...

 On today's episode of Online Store Success, I dive into the latest strategies that are proving successful in fashion e-commerce despite challenging economic conditions. I shared what's working for my mastermind clients who are hitting six-figure months and smashing their sales goals and explore key tactics like diving deep into data to pinpoint what's working, simplifying your approach by focusing only on bestsellers, and amplifying those successful tactics for maximum impact. Whether it's...

I'm thrilled to share insights from my recent guest appearance on Sagar's podcast, Tweaking Tips for Shopify. In this episode, we delved into the journey of building a 7-figure fashion brand, drawing from my own experiences and lessons learned along the way. During our conversation, we highlighted the pivotal moments and strategies that contributed to the growth and success of my fashion brand. From navigating the challenges of starting as a solo entrepreneur to scaling up into a thriving...

When starting your own business, you have to do everything. You are the customer service team, the marketing department, the product development team, and the leadership team.  You are the Chief Everything Officer—or the business gopher. If it’s got to be done, it’s you doing it.   However, as your business starts to grow, you will find that you just can’t operate at that level anymore, and you will increasingly start to ‘drop the ball’, feel resentful toward your business, and toe the line...

On today's episode of Online Store Success, I chat with Louise Carter, the owner of Baby Luno, who shares her incredible journey of building a multi-six-figure business with a single hero product. Louise began by reselling other brands’ baby products but found her true success by developing her own Nordic Foot Muff Pram Liners. Inspired by her Swedish background and driven by her own experiences as a mum, Louise created a uniquely designed foot muff suited to Australian climates. Louise...

Feeling overwhelmed with your Facebook ads for your eCommerce store? Meta (Facebook and Instagram) advertising is one of the quickest ways to scale your traffic and sales for your online fashion or lifestyle store around, but they require dedication and constant re-learning.  Today, I'm going to unpack the five biggest Facebook ad mistakes I see e-commerce business owners make over and over again, and I'll guide you on how to avoid them. From unrealistic expectations to outdated...