In this week's episode, I sit down with Nicki Sciberras from The Digital Exchange, who shares essential strategies for online marketing success. Whether you're new to e-commerce or looking to level up, Nicki’s insights into Meta Ads and Google Ads are invaluable. Here’s a preview of what we cover:- How to use Meta Ads (Facebook/Instagram) to attract audiences and create demand for your products.- When to use Google Ads to capture those ready-to-buy customers.- The benefits of running branded campaigns and building backlinks to boost your SEO. Nicki’s journey from corporate marketing to agency owner is full of practical tips and inspiration for anyone looking to grow their online business. You won’t want to miss this episode! If you like my episodes and want help scaling your e-commerce business, check out my Mastermind Program, The 7-Figure Scale Collective This program offers one-on-one and small group coaching with me inside your Shopify store, digital marketing systems, and Facebook Ads Manager account. I have a couple of places available starting in October 2024, so apply today here. Connect with Nicki:Instagram: @thedigitalexchange.coFacebook: The Digital Exchange Website: thedigitalexchange.co Links Mentioned in the Episode:- AI Tool for advertising: www.adcreative.ai- Ad Workflow | Saves Ads: www.foreplay.coLinks:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast- Visit my full website: https://jodieminto.com- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto  92jl29CYEK3ON7i0ETWu