On this episode of the Online Store Success podcast, I have a delightful conversation with Michelle from Outsourcing Crew, sharing her journey from Manila to becoming a pivotal figure in the virtual assistant (VA) industry. Michelle discusses her experiences working across different countries and how this shaped her business acumen in the outsourcing industry. She talks about starting her agency as a side hustle and eventually transitioning to full-time during the COVID-19 pandemic when she...

On this episode of Online Store Success, we're joined by Egidia of GiGi and Co to talk about her transition from a passion for fashion to an online business success story. Egidia recounts her early challenges and her strategic move to Shopify, which facilitated her brand's growth amidst the evolving retail landscape. She also shares the pros and cons of selling other brands and the excitement behind launching her own label, "GiGi. Balancing work with family is a major theme, revealing the...

On today's episode of Online Store Success, I chat with Rosie, the owner of The Happy Folk, who shares her success story selling on Etsy. She started by making her own body scrubs and candles and eventually expanded to gift boxes. Rosie found success on Etsy, primarily selling to customers in Australia. She credits her success to her creativity and the support she received in my Online Store Success course (thank you, Rosie!) Rosie's favourite part of running her business is making candles...

Are you ready to step up your business game and take a walk in the shoes of a true industry innovator? This week I chat with a long term Mastermind client of mine Jane Robertson, the founder of Millwoods Shoes, and uncover the strides and struggles of building a successful e-commerce brand, while juggling droughts, farm life, young children and huge business pivots. This conversation doesn't just skim the surface but dives deep into what it really takes to grow a million-dollar brand, the...

Today on Online Store Success, I'm interviewing the beautiful Danielle Millar from The Glow Know. Danielle's business model is not one I encounter very often. It is a clever hybrid of a direct-selling business and her own brand, incorporating online and face-to-face events and services.   In Danielle's words, "Most people don’t really know much about the direct selling/MLM industry. This kind of conversation usually gets brushed off by comments like ‘that doesn’t really work’, or ‘so and so...

Today, I'm hitting you with a really tough question.  Is it possible you are focusing on the wrong thing in your business right now? And when I say the wrong thing, maybe you don't even realize it's the wrong thing. Maybe you have gone all in on this one particular area, and you're spending all of your time and efforts there, but it's not the thing that actually brings in the sales in your business.  In today's episode I'm going to share with you some of those things that are nice to have...

When I started my very first online store, I only had one customer: My mum.  (I was SO embarrassed. I had spent thousands on inventory and marketing... all down the drain!) Then I went back to the drawing board and launched iland co. — which became a 7-figure business. Why did iland co. succeed? Because I got really, really good at 6 things, tune in and hear what they are.   Interested in joining Online Store Success?  Join the waitlist / next round...

Do you really need a business ‘strategy for your small business? I know how sexy the notion of a ‘strategy’ is. It sounds like a magical scroll showing you how easy it is to go from A to Z in just a few easy steps. A quick Google search tells me: A business strategy is the set of strategic initiatives a company pursues to create value for the organisation and its stakeholders and gain a competitive advantage in the market. This strategy is crucial to a company's success and is needed...

Are you feeling like your business might be stuck in a rut?  Energy flows where attention goes, and if you are feeling a bit ‘meh’ with your business, chances are your motivation has been waived, and your sales have dropped off, just adding to that flat feeling. If you have recently asked yourself, ‘Is this business ever going to work?’, ‘Should I give up?’ or ‘Maybe I should go back to my day job’, then this episode is for you. If you need help getting out of that rut and need someone to...

I understand that you might not be ready to start running paid ads, and that’s ok.  You can certainly utilise organic marketing methods to drive traffic and sales to your online store. The thing is, what you won’t spend on ads, you will spend time showing up on social media.  If you are a bit lazy like me (or time-poor), organic socials can feel time-consuming.  But where attention goes, energy flows, so if you do not want to spend on ads, here are tune in and hear my top tips on turning...

Are you tired of struggling to make your Facebook and Instagram ads work for your online business? Do you find yourself spending money on ads that just don't bring in the results you're hoping for? If so, I've got some exciting news for you! Today I share all the details about the eComm Ads Academy, a dedicated Facebook and Instagram ads course for online product-based businesses. This is your chance to join me for twelve weeks of expert coaching, guidance, and support to help you...

Welcome to this week episode of Online Store Success. Today, I’m chatting with you about how to ditch your expensive ads manager or agency for good, take back the reins of your ads, and increase your bottom line. For many business owners, outsourcing their Facebook ad management is an expensive and frustrating experience. We hope these experts will get better results than we can, that they will treat your campaigns with the same amount of attention we do, and understand your business inside...

Are you struggling to get the sales you need on your online store each day? 😭  Worried it could be your products, your prices, or your website that is broken?   After 7+ years of coaching eCommerce clients, when a founder isn’t getting the sales they need, we can usually categorise a lack of results into two areas - a traffic problem (or lack of) or a conversion problem (traffic isn’t buying) In this episode, I will share how you can figure out what’s going on in your business, how to...

My 5 x Facebook Ad Predictions for 2024 Welcome back to the Online Store Success podcast, and welcome to season 3.  Today, I'm sharing my top 5 predictions for Facebook ads for 2024. There has been some good news regarding Facebook ad benchmarks in the past 12 months. The platform hasn’t become increasingly easier to navigate, machine learning continues to improve, and for many, costs have decreased (especially for those that have embraced best practices).  I believe we are in for a...

Today is part two of a two-part series where we map out your eCommerce strategies and plan for the upcoming year.  In the last episode, I discussed four different Ansoff Matrix business growth strategies in the last episode.  If you haven't listened to it yet, be sure to go back and listen to it here (or episode 59.)  Today, I’m chatting about HOW we implement our growth strategy by breaking down our tasks into four different categories - Profit, Products, Promotions and People.    Don’t...

Four Growth Strategies for your eCommerce business As we come to the end of the year, it’s a great time to reflect on what did and didn’t and set goals for the year ahead. I must confess, though, I’ve never been very good at setting and sticking to goals and plans.  As a big-picture thinker, I tend to find the smaller details boring and like to just ‘go with the flow’.  However, after 20 years in business, I’ve discovered that goals, plans, and structure are my best friends and help me...

Want to know the 3 x key ingredients of a successful Facebook or Instagram ad?  Listen to this episode where I break these down for you. I also cover: - Why I love Facebook ads so much including a real-life example of one of my students - How to know if you are ready to implement paid Meta ads for your eCommerce business - How much profit margins you need in order to run ads (without going broke) As well of course the 3 most important factors to determining your...

Welcome to this episode of Online Store Success. Today I’m speaking with Linda Thomas from Ashlinc Digital, an email marketing and Klaviyo expert.  We discuss the five email automated flows you need in your eCommerce business including what to say in them, when you should send them and how many emails each automated flow should include. You don’t want to miss this episode.  Be sure to have a pen and paper ready - you will want to take notes! A little about Linda: Linda operates Ashlinc...

Today I had the pleasure of chatting with Google Ads expert, Kaity Griffin from Sunday Digital.  In this episode of Online Store Success, I ask Kaity all of your burning Google Ads questions for your eCommerce store including: The different types of Google campaigns best suited for eCommerce owners? What’s the easiest campaign for eCommerce founders to get started with Google ads? What daily budget suggestions when starting out? Frequent mistakes people make with Google Ads? Easy wins on...

In today's episode, I am absolutely thrilled to welcome a very special guest, Stevie Dillon, who just happens to be my trusted business coach. Together, we're chatting about success, self-discovery, and the art of building a thriving business. Are you ready to join us? My own journey has been quite the rollercoaster. I started off with a stint as a solicitor, I ventured into the ever-evolving landscape of marketing, and now I am ultimately finding my groove as a course coaching expert. In...

Welcome to another exciting episode of "Online Store Success" with me, your host Jodie Minto. Today, I've got something special in store for you.  I recently had the opportunity to visit the TikTok office in Sydney and attended their launchpad training on TikTok ads. And let me tell you, it was eye-opening. In this episode, I'll be sharing with you all the juicy details about TikTok ads: how they differ from Meta or Facebook and Instagram ads, their campaign best practices, and tips and...

Want to know what's working in Facebook ads right now? Tune into this episode and discover what you need to 'unlearn' about running Meta ads and instead, what DOES work in a pos-IOS world.   Want to elevate your Facebook ads game?  Take a look at my self-study workshop series, One-Ad-Wonder.  It's only $147 for a limited time. 

Today, I want to talk about something that no one really talks about when it comes to working for yourself. It's that one ugly truth that can sneak up on you and leave you feeling lonely and isolated. Yep, we're diving into the topic of loneliness in entrepreneurship. Now, I know what you might be thinking - "Wait, isn't working for yourself all about freedom, flexibility, and no annoying bosses?" Well, yes, it absolutely is. But along with the perks come some downsides, my friend. And...

Today I am going to uncover practical strategies to enhance your online store sales. Even amidst economic uncertainties, plenty of businesses are achieving remarkable success, and it's not by slashing prices or overloading their products. Instead, they're investing in effective marketing approaches that consistently drive traffic to their virtual stores. Tune in and hear my three impactful techniques that can elevate your sales in just seven days, without any extra costs. Traffic Strategy...

In today’s podcast we're unraveling the true challenge that's been holding you back from reaching your sales aspirations: it's all about traffic and conversions. Last week we explored the myth surrounding your products and prices as potential sales obstacles.  So now, let's tackle the real elephant in the room: traffic. Without a consistent, targeted flow of visitors, your conversion goals will remain elusive. Think of traffic as the lifeblood of your eCommerce venture; without it, sales...