On this episode of Online Store Success, we're joined by Egidia of GiGi and Co to talk about her transition from a passion for fashion to an online business success story. Egidia recounts her early challenges and her strategic move to Shopify, which facilitated her brand's growth amidst the evolving retail landscape. She also shares the pros and cons of selling other brands and the excitement behind launching her own label, "GiGi. Balancing work with family is a major theme, revealing the realities of entrepreneurial life. On the unfavored aspects of business ownership, particularly in digital marketing, yet Egidia emphasizes the value of mentorship and coaching in overcoming these hurdles. Follow Egidia's elegant and everyday fashion journey at Gigi and Co here: Instagram Facebook Website Visit the full podcast episode page here Visit my full website here Learn about the program Egidia did with me here. Online Store Success