Are you on the fence as to whether or not you want to participate in Black Friday this year? You're not alone. Tune into today's episode to hear the pros and cons and some easy ways you can use this sale period to clear down some old stock, acquire new customers and bring some cold hard cash to your business. In this episode, I share with you:- How to decide on your offer- What products you might include- What incentives could you try- How you will promote your Black Friday sale- Tools, resources or apps you might need to install now in the lead-up to the sale- How to set Black Friday sales goals and what key metrics should you measure to gauge your success If you like my episodes and want my help scaling your e-commerce business, check out my Mastermind program. This program incorporates one-on-one and small group coaching with me inside your Shopify store, digital marketing systems, and Facebook Ads Manager account. I have a couple of places available starting in October 2024, so apply today here.Links:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast- Visit my full website: https://jodieminto.com- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto