On today's episode of Online Store Success, I chat with Louise Carter, the owner of Baby Luno, who shares her incredible journey of building a multi-six-figure business with a single hero product. Louise began by reselling other brands’ baby products but found her true success by developing her own Nordic Foot Muff Pram Liners. Inspired by her Swedish background and driven by her own experiences as a mum, Louise created a uniquely designed foot muff suited to Australian climates. Louise credits her success to a combination of her background in online marketing and the support she received from my eCommerce Academy (thank you, Louise!). Her favourite part of running her business is developing new designs and seeing her products out in the wild. Louise advises aspiring entrepreneurs to keep innovating and leveraging online marketing strategies. Want my help scaling your sales with the power of Facebook ads? Check out my Mastermind program, which is currently open for enrolment.  Don't forget to leave me a review and rating on Apple Podcasts or Shopify.  It would mean the world to me! Links: Apply for the Mastermind program:  https://courses.jodieminto.com/mastermind  Visit the full podcast page here: https://jodieminto.com/podcast/ Visit my full website: https://jodieminto.com/ Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/