Episodes
Shane and Kaitlin talk about the book "Video Marketing" by John Mowat. They talk about the 7 things you always have to ask when you are going into video marketing. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)
Published 12/19/23
Listen as Shane interviews our guest star, Natalie Madsen, who was part of the original Studio C. They talk about how to punch up a script and how to hone in on a skill in writing. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)
Published 12/12/23
Join us as we talk about Walmart's new show "Add to Heart", a look at Blackfriday this year, and hear Shae describe what a "Nepo Baby" is. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)
Published 12/05/23
Listen as Shane and Zach talk about Made To Stick by Dan and Chip Heath. They talk through important points in the book such as the SUCCES acronym and why the Got Milk Campaign did really well. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)
Published 11/28/23
Today Shane sits down with Lisa Valentine Clark as they talk about her creative process, generational differences, and how to be personable with your audience. Check out our Black Friday deal at Harmon Brothers University - get Make Your Ads Funny course for only $30. That’s over $250 off and it’s the only sale we run all year—so go to Hbros.co/bfcm and grab it before it’s gone. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the...
Published 11/21/23
Learn from Shane and Jake as they talk about the best tips for getting good product shots. Tips we have learned during our many years of advertising Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)
Published 11/14/23
In today’s episode, we get goofy. How do you replicate the Kansas Chief’s sales increase without dating Taylor Swift? You’re about to find out.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)
Published 11/07/23
Kellen talks about the evolution of his most popular joke, how good movies can become great and why comedians are a great resource for your script writing. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)
Published 10/31/23
Today we sit down with Kellen Erskin, the first part in a two part series! They discuss how feedback works in comedy, and what makes a memorable ad. Check out Kellen's podcast The Book Pile Be sure to tune in to next week's podcast where we play part 2! Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en...
Published 10/24/23
Brett and Shane talk about the book, "The Mom Test." and go over how to know what feedback is good for your product or service and what feedback is just something that makes you feel good. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)
Published 10/17/23
Whether you are a startup, or a well established brand, we have some quick sound and lighting tips that could help your production on any budget level. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)
Published 10/10/23
This week for Marketing Headlines, we talk about Snoop Doggs new commercial with Grubhub, Renee Rapps ad with Sweetgreens, and a videogame Colonal Sanders! Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)
Published 10/03/23
In today’s episode of Raising Unicorns, we break down How To Get Ideas by Jack Foster so you don’t have to read it. Find out the perfect number of people to brainstorm, why the boss shouldn’t always be there, and how to stop feeling stupid. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en...
Published 09/26/23
On this week's episode we talk with Daniel Spencer or otherwise known as DanBanBam, about influencer marketing strategies and a small guide on how much it would cost to make a small commercial. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)
Published 09/19/23
In today's episode, learn how Jonny Vance and Shane Rickard discovered the Easy Ads That Sell (EATS) style ads when they were working with one of our favorite clients, Lume. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)
Published 09/12/23
Listen as Shane and Shae cover some marketing headlines within the past month. They cover topics such as Salena Gomez' marketing style, Hungry Howies releasing a secret pizza menu, and discuss why on earth Disney released The Haunted Mansion in July! Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram)...
Published 09/05/23
Harmon Brother's own Brett Crockett talks about Black Friday and why you should spend time TODAY focusing on your Black Friday sale without allowing your brand to faulter. Learn as he talks about bundles, landing pages, and payment options in preparation for your Black Friday sale. Don't forget to download our Black Friday Checklist at HarmonBrothers.com/BlackFriday Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next...
Published 08/29/23
In today’s episode, if you copy what other successful companies do, you won’t stand out. Learn how to break through the noise with original content as we review the marketing book, Purple Cow.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)
Published 08/22/23
In today’s episode, soak up the marketing genius of a professional comedian, writer, and actress. Her name is Kelly Vrooman and she’s helped create ads for Chatbooks, Zero Rez, Sashbag, and so much more.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en...
Published 08/15/23
Let’s get into the trenches of artificial intelligence in the video ad creation. If you’re making your own internal marketing videos, learn all the tricks to save yourself time, money, and fix your mistakes.You can find links to reach the Harmon Brothers below.If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.comDon’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon...
Published 08/08/23
We’re back, baby, just in time to geek out on big headlines like Twitter’s revenue stream, new advertising space on baseballers big, buff, biceps—and no matter how much we love Pixar— the marketing mistake they made that might have cost them millions.You can find links to reach the Harmon Brothers below.If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.comDon’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST....
Published 08/01/23
Hey Everyone! Surprise! Last week you reached the season’s 50th episode of Raising Unicorns—that’s 50 episodes where we’ve dropped more marketing gems than a unicorn on laxatives, and it’s time to give those marketing bowels a short break. But don’t fret, because the good news is—we’re whipping up a new season that will keep you laughing free and easy, no laxatives needed. This your chance to go back and catch up on any episodes you may have missed while we prep the new season! Prepare...
Published 05/23/23
In this episode, we dive into the world of ad account optimization and organization. We talk with Tom Broschinsky, one of our ad buyers, who shares invaluable insights on the importance of a quality account structure and keeping it simple. Discover how a well-structured account can enhance targeting, provide a clear overview of your campaigns, and positively impact your ad spend effectiveness. Make sure to comment on what you would like to hear in future episodes! If you would like to know...
Published 05/16/23
Hear Brett talk about in this shorter episode tips and tricks for dealing with comments on a video ad release! Make sure to comment whether you like the new format or not!! HarmonBrothers.com
Published 05/09/23
In today’s episode, it’s true, iOS 14.5 privacy changes left adbuyers feeling like it was the dark ages. But data driven decisions are still possible, you just have to work a little harder. Here’s how our top notch adbuyer uses different metrics to test different marketing strategies.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home...
Published 05/02/23