J. Sakiya Sandifer, an entrepreneur, designer, and best-selling author. Over his nearly 30 year career, Sakiya has worked with Coca-Cola, Bally Total Fitness, Lil Wayne, and most notably, his longtime friend Ye, formerly known as Kanye West. Sakiya’s primary focus now is his own lifestyle brand XSSORTMENTS, a hyper-curated collection of elevated basics for every mood. Recorded from the comfort of his home, in our sit-down conversation, Sakiya generously shares some of his creative, insightful and humorous philosophies and anecdotes that have created his path to success. Links: https://www.xssortments.com