Unleash your creative potential and boost your brand's impact as we share inspiring takeaways from the Circles Design Conference in Grapevine, Texas. Join Emily, Leslie, Rachel, and Cody from the Lemon Seed creative team as we explore the power of personal and brand identity in design. Rachel shares wisdom from Sean Fox's session, emphasizing the courage it takes to embrace your unique style and step away from perfectionism. Meanwhile, Cody's enthusiasm is contagious as he recounts his encoun...

0:00 Branding and Marketing Strategies for Success5:40 Engagement Through Community Involvement9:42 Strategic Marketing and Branding Tactics13:48 Building Brand Success Through Fall TrainingReady to elevate your branding and marketing strategies? Discover how to successfully navigate the balance between these two crucial elements of your business. Learn why branding, although harder to measure, is vital for embedding your business into the community's consciousness. Through creative analogies...

In the virtual Lemonade Stand, Crystal is joined by the legendary "Uncle Joe" Crisara from Service MVP! They discuss effective sales strategies, the art of persuasion, giving more than taking, and the importance of a coordinated effort between sales and marketing.0:00 - The Power of Value in Sales10:18 - Strategies for Sales Success20:40 - Building Leadership for Sales GrowthIf you'd like to learn more about Joe and Service MVP, you can visit their website and check out one of their free clas...

In the virtual Lemonade Stand, we take you back to the past! Crystal and Emily take a deep dive into Lemon Seed's mission, vision, and values - and offer advice on creating your own! They cover the following topics:0:35 - Defining Your Brand Statements5:00 - What's Lemon Seed's Mission?7:00 - Diving Deeper & Crafting Your Own Mission11:00 - The Impact of Your Vision Statement16:50 - Our Zesty Core Values18:10 - Curating Your Values - A Deep Dive into Our Core31:00 - Checking On and Implem...

In the virtual Lemonade Stand, Emily is joined by Ashley Stroud from Plumbing Outfitters! They discuss their recent rebrand process, the decision-making that led to their refreshed identity, and keeping grounded with their vision during the journey.0:07 - Plumbing Outfitters Rebrand Success5:27 - Branding Process and Identity Discovery16:28 - Rebranding Success and Community ImpactWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session wher...

In the virtual Lemonade Stand, Emily is joined by Jeremy Williams from Bluon! They discuss Bluon's journey with innovation, technology, and support - all centered around their transformative app for HVAC technicians.0:07 - Bluon's HVAC Technology Innovations12:22 - Bluon for BusinessWant to learn more about Bluon? Check out their website for more information!Want some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all thi...

In the virtual Lemonade Stand, we're excited to bring you a special perspective series featuring team members from Lemon Seed Marketing! This week, account managers Hanna and Nina join us to discuss the following:0:07 - Building Trust and Relationships in Business11:33 - Navigating Difficult Decisions in LeadershipWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so muc...

In the virtual Lemonade Stand, Crystal and Emily throw it back to a previous episode to talk about making your units and condensers "cool" through the power of marketing! They discuss the following topics:2:47 - Bringing Life to Your Offers6:38 - Language and Wording in Your Brand8:00 - Hopping on Social Media Trends10:10 - Using and Utilizing a Mascot12:30 - Paying Attention to Your Community15:00 - Create Your Own FunWant some more insight into your marketing? Be sure to check out Juiced, o...

In the virtual Lemonade Stand, Crystal is flying solo to discuss the role of a community marketer in your business! We touch on creating an elevator pitch, leaving a lasting impression on your customers, and leveraging local connections to get your brand out there.0:08 - Networking and Guerrilla Marketing Strategies11:16 - Building Authority Through Strategic PartnershipsWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk ...

In the virtual Lemonade Stand, Crystal and Emily sit down to assess strategies for new customer acquisition! They discuss attracting these customers, pointers for financing opportunities, and when to divert focus around your audiences.0:08 - New Customer Acquisition Strategies11:22 - Strategic Marketing and Pivoting Strategy20:08 - Monthly Group Coaching Call on MarketingWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk ...

In the virtual Lemonade Stand, Emily is flying solo to discuss building memorable brand experiences and visual consistency for long-term success. Through the lens of Where's Waldo, listen to learn about the steps to create an unforgettable brand that will resonate with your customers!0:04 - Standing Out in Your Market11:56 - Importance of Branding and Marketing Analysis21:18 - Community Involvement Builds Brand Authority28:12 - Optimizing Your Brand for SuccessIf you enjoyed this chat From th...

In the virtual Lemonade Stand, Crystal is flying solo to discuss building a marketing strategy that ensures long-term growth and success! We're breaking down the biggest obstacles contractors face and showing our Lemon Heads how adjusting expectations and adopting a creative approach can revolutionize your marketing.0:00 - Trusting the Contractor Marketing Process5:50 - Biggest Obstacles and Fears15:28 - Building Brand RecognitionIf you enjoyed this chat From the Yellow Chair, consider joinin...

In the virtual Lemonade Stand, Crystal is joined by Travis, Jack, and Lesli from Elite Call! They discuss building an outsourced call center, their methods of lead generation, and developing a guide to filling your dispatch board all year long.0:09 - Outsourced Call Center Success Strategies12:23 - Quality Assurance Importance in Business24:40 - Strategies for Success in Marketing35:43 - Working With Elite Call CenterIf you enjoyed this chat From the Yellow Chair, consider joining our newslet...

In the virtual Lemonade Stand, Emily is flying solo to talk about the delicate process of choosing a name for your business. From considering pronunciation and spelling to ensuring domain availability, we're squeezing every drop of wisdom to help you craft a name that truly reflects your brand's spirit and potential.0:08 - The Power of Naming Your Company8:06 - Considerations for Changing Your Company Name14:15 - Strategic Considerations for Company Name Changes22:27 - Brand Refresh Strategie...

In the virtual Lemonade Stand, Crystal and Emily are on-location at EPIC 2024! They're joined by Travis and Renee Lucas from LCS Heating & Cooling, where they talk about revitalizing your business, the journey to making changes, and the advantages of networking for your company.0:00 - Life of Rebranding and Rebuilding10:04 - Business Rebranding and Networking Success19:03 - Brand Launch Success Story28:52 - Collaborative Creativity and TravelsIf you enjoyed this chat From the Yellow Chair...

In the virtual Lemonade Stand, Crystal and Emily are on location at EPIC 2024! They are joined by Jennifer Bagley from CI Web Group to discuss SEO rankings, digital visibility, and the power of customer engagement.0:00 - Digital Marketing Strategies for Contractors10:26 - Effective Digital Marketing Strategies and Communication19:54 - Investing in SEO and Digital Marketing28:11 - Commitment to Content CreationIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Le...

In the virtual Lemonade Stand, Crystal and Emily are joined by Dave Rothacker from Go Time Success Group! They discuss the importance of reading and listening, navigating career development and mentorship, and the power of continuous learning.0:04 - Career Pathways and Leadership Development10:15 - Transforming Small Businesses With Practical Insights14:06 - Leadership, Learning, and Growth Strategy22:39 - Navigating Emotional Intelligence and Leadership34:35 - Leadership and Intuition40:37 -...

In this special episode of From the Yellow Chair, brand ambassador Lupita and head of operations Andrea sit down with Kate Cinnamo and Toni Bower from Explore the Trades! They discuss encouraging career growth in the trades, personal stories of professional discovery, and the opportunity to develop a career even without a college degree.0:08 - Exploring Trade Careers for Students14:50 - Supporting Explore the Trades Through Collaboration22:11 - Importance of Skilled Trades IndustryIf you woul...

In the virtual Lemonade Stand, Crystal and Emily are joined by Evan Hoffman and Thaddeus Tondu from On Purpose Media! They discuss navigating your digital strategy, emphasizing accountability, and encouraging transparency with your digital provider. 0:07 - Mastering Digital Marketing for Home Services 12:17 - Optimizing PPC for Contractors 17:12 - Marketing Operations and Budget Strategies 26:18 - Strategies for Business Growth 31:31 - Struggles and Importance of Transparency If you would...

In the virtual Lemonade Stand, Crystal and Emily are joined by Jonathan Torrey from Searchlight! They discuss unlocking the power of data-driven decisions, knowing the origin of your leads, and the value of operational efficiency for your data. 0:07 - Exploring Data-Driven Marketing Strategies 7:13 - Analyzing Revenue Potential and Conversions 10:22 - Improving Contractor Operational Efficiency 22:04 - Uncovering Customer Journey Insights With Searchlight 30:05 - Digital Marketing Revenue...

In the virtual Lemonade Stand, Crystal is joined by Shauna Brown from On the Double! Heating & Cooling! At the close of International Women's Month, they discuss navigating career ambitions in the trades, cultivating team dynamics, and being intentional in personal development. 0:07 - Empowering Women in the Trades 9:09 - Work-Life Balance and Self-Awareness 15:41 - Work Relationships With Spouses and Teams 25:05 - Empowering Women in Leadership Roles If you enjoyed this chat From the...

It's International Women's Month in the virtual Lemonade Stand, and Crystal is joined by Valerie Heck from Colair! They talk about navigating customer service techniques, bolstering your call center, and the core of human connection. 0:07 - Empowering Women in the HVAC Industry 5:42 - Empathy and Empowerment in Customer Service 11:34 - Call Center Performance and Outbound Strategies If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade,"...

It's International Women's Month in the virtual Lemonade Stand, and Emily is joined by Melody Edwards from Home Service VA! They talk about driving efficiency, team empowerment, and personal strength. 0:08 - Entrepreneurial Journeys 10:24 - Training and Hiring Virtual Assistants 19:42 - Maximizing Virtual Assistant Services If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of...

In this special release from the virtual Lemonade Stand, Emily is joined by Chris Michel from Service Nation! They discuss the power of industry know-how, camaraderie in your community, and Service Nation's upcoming summit in Reno! 0:07 - Service Nation Benefits and Opportunities 9:53 - Workshop Leaders and Learning Opportunities 18:17 - Implementing Ideas for Business Success 24:22 - Community Support and Vendor Partners If you'd like to meet Chris and the rest of the Service Nation team,...