In this episode, we’re excited to feature Matt Jones, the co-founder of Four Pillars Gin, a brand that has redefined the craft gin industry in Australia and beyond. Join us as we delve into Matt's journey from political advisor to brand strategist, exploring how storytelling and authentic leadership play crucial roles in building a globally recognized brand. Matt shares valuable insights on: The importance of crafting compelling narratives that resonate with customers How genuine leadership fosters a culture of brand ownership among employees The strategies behind Four Pillars' rise in a crowded market Whether you’re a leader, a marketer, or simply a gin enthusiast, this episode offers inspiring lessons on connecting with your audience and creating lasting impact. Tune in now to discover how great storytelling can elevate your brand to new heights! See omnystudio.com/listener for privacy information.