Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe. EDITOR’S NOTE: At the time of this conversation, Luz Corona was the Community Content Manager at AdWeek and has since been promoted to Community Editor. She shares why user-generated content is valuable for brands, the importance of mindfulness and presence, and her advice for other marketers. Read the transcript here and subscribe for weekly marketing strategies and more conversations with top marketing leaders. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message