Eric Singer joins us from sonic branding company Coupe Studios Music + Sound Design. Coupe also produced this special episode for Future of Marketing with sound designer Taylor Marvin adding unique sound design and other sonic sweetening.  Learn more about Coupe Studios, and their work on podcasts, advertising, and film at coupestudios.com Subscribe to Future of Marketing for the latest.  --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Perspectives is a podcast series by Future of Marketing, which uncovers routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe. Christian Brown is a Founding Member and CMO of Glewee. In his words, he shares: The story behind Glewee The difference between UGC Creators and Authentic UGC What licensing and intellectual property means for the future Read the transcript here.  --- Send in a voice message:...

S. David Ramirez is the Senior Marketing Manager at TINT – and board member for the International Festivals and Events Association (IFEA).  He writes and speaks about marketing and event management, and recently presented at Adweek's Social Media Week.  In his words, he shares: How events have changed over the past two years  Why consumers (and employees) are becoming pickier about the brands they invest in His favorite resources for marketing and events   Read the transcript...

Jason Bradwell is a podcast host for B2B Better. He is a full-time B2B marketing director with over a decade of experience and writes a fantastic weekly newsletter called B2B Bite. In his words, he shares: What it’s like running a podcast and newsletter Tips to make marketing better Why brands should invest in social and community Read the transcript here.  --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Brayden Cohen leads Social Media and Employee Advocacy for Hootsuite. In his words, he shares: Why social media marketers need a seat at the table The value of customer and employee advocacy Why not everything needs to be measured or bring ROI Read the transcript here.  --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Vivien Garnès is Co-founder and Co-CEO of Upfluence, an influencer marketing platform for eCommerce & Social Commerce brands. In his words, he shares: What inspired him to co-found Upfluence The difference between influencers and user-generated content Who the best influencers truly are Read the transcript here.  --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Alicia Esposito is the VP of Content at Retail Touchpoints and Host of the podcast, Retail Remix. In her words, she shares: Repurposing content for maximum impact Struggles marketers face Why UGC resonates more with people than celebrity content Subscribe for updates.  --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe. EDITOR’S NOTE: Aleksandra Kuzmanovic is the Social Media Manager at the World Health Organization (WHO) – where they direct international health within the United Nations system and lead partners in global health responses across 193 countries. In her words, she shares her experience managing social media for WHO, scaling content with limited resources, and her...

Neal Schaffer is a digital marketing consultant, author, and speaker. He teaches businesses around the world how to transform their sales and marketing – and helps them develop strategies across social media, marketing, influencer marketing, and more. He also speaks Japanese and Mandarin, authored three books on social media, and hosts his own podcast where he presents his views on all things social and digital. In his word, Neal shares a glimpse into his inspiring career, why brands should...

It can be sad to see a podcast season draw to a close. But when you focus on translating a season of learnings and insights into bite-sized, actionable steps to drive impact in the year ahead, it can become something to eagerly anticipate. For the finale of season one, host Sue Frech brought together members of her Vesta team to dish on the highlights of the season. With over 30 years of collective community marketing experience, Cathy Courtney, Vice President of Marketing, Mary Gilbert,...

Today's guest could be called a guru of growth. Over the past decade, he has focused on building lean growth teams to rapidly scale businesses, working obsessively to crack the blueprint of successful fast-growth companies.  Along the way, he’s driven over $1 Billion in revenue, worked at over 250 companies, from hyper-growth startups to global brands, spent thousands of hours studying everything from UX to market research, built training programs, and so much more.  So naturally, when he...

Dr. Allen Lim was working as a sport scientist and coach for a professional cycling team when he decided that the sport drinks available to athletes contained too many artificial ingredients, which reduced performance.  So he began making his own "secret drink mix” in his kitchen using less sugar, no artificial ingredients, and real fruit. His "secret" soon got out and Skratch Labs was born, offering healthier drinks to athletes, firefighters, and active people looking for a better...

It should come as no surprise that a company focused on communication prioritizes listening and having authentic, almost on-one-one consumer conversations in its loyalty program.  In today's episode of Community Powered Marketing, Sue chats with Lisa Routel, Marketing Strategy Manager at Verizon, about the award-winning Verizon Up loyalty program and her thoughts on fostering emotional loyalty in a post-pandemic world. You'll hear why emotion is a key driver for the most profitable customer...

Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe. EDITOR’S NOTE: Youri Hollier is the Director of Digital and Social at Tim Hortons. He manages a team of digital marketers and works to develop a brand with an emphasis on the digital media landscape. He lives and breathes social content, social listening, and community management. In his words, he shares the importance of investing in social teams, how marketers...

You're probably familiar with the phrase "they don't know what they don't know." This is very true of many brands' siloed cross-functional teams. In this episode of Community Powered Marketing, Sue chats with Suzanne Reimer, in charge of Digital Engagement at Church & Dwight, about her efforts to help brands become digital first and to approach the consumer journey in a more holistic way. You'll discover why brands that make use of siloed cross-functional teams miss pieces of the customer...

The feminine care market is a crowded one, with a wide range of products from long-standing brands, brands that have built up years of customer recognition and loyalty. However, the growing movement toward organic and eco-friendly products has failed to take root in this space. That is, until TOP the organic project entered the scene. In this episode of Community Powered Marketing, Sue chats with Thyme Sullivan, speaker and storyteller, as well as CEO and founder of TOP, The Organic Project,...

Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe. EDITOR’S NOTE: At the time of this conversation, Luz Corona was the Community Content Manager at AdWeek and has since been promoted to Community Editor. She shares why user-generated content is valuable for brands, the importance of mindfulness and presence, and her advice for other marketers. Read the transcript here and subscribe for weekly marketing strategies...

How do you go about gaining audience insights for your business? Traditionally, when brands want to gain insights from their audience about new products, messaging, etc., they would have to hire an outside marketing firm to conduct a research project to gain those insights. While this is certainly effective, it's time-consuming and inefficient, particularly if marketers wish to gain those insights on a continuous basis. In today's episode of Community Powered Marketing, Sue chats with...

$323 billion. That's how much brands spend per year on customer loyalty programs - programs that may be literally wasting data (and money.) Loyalty programs are a popular way of attracting new customers and engaging existing ones, and they seem to work - the average consumer belongs to about 15 loyalty programs. However, a great many of these programs suffer from poor performance and missed opportunities for the investments that are put into them.  In today's episode of Community Powered...

Is your brand storytelling empathy-driven? There's been a growing sense of distrust among audiences toward the media. On the other hand, the trust level toward brands has been increasing.  In this episode of "Community Powered Marketing," Sue is joined by Sarah Panus, Brand Storytelling Strategist, CEO and founder of Kindred Speaks and the host of her very own podcast, "Marketing with Empathy." Sarah spent 20 years on the corporate/agency side of things, running content marketing, brand...

Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe. EDITOR'S NOTE: Ricky Murray is the Senior Director of Marketing for Zpryme, a media research and events company. In his words, he shares why it's important for marketers to be users of each platform, what his favorite social media platform is (and why), and what the rise of video content means for the future of marketing.  Read the transcript here and subscribe...

Perspectives is a series uncovering routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe. EDITOR’S NOTE: Shriya Dayal is a Social Media Professional with an extensive background working with big brands. She believes that the best marketing is values-driven and puts real people at the forefront. In her words, she shares what it's really like working in social media marketing, what brands should do more of, why it's important to think big, and...

Perspectives is a series uncovering routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe. EDITOR’S NOTE: At the time of this interview, Ryan Peña was the Paid Media and Social Media Supervisor (now National Marketing Manager) at Be The Match, a global leader in facilitating bone marrow and umbilical cord blood transplants to save lives. He believes that the best stories are those that people relate to before they relate to brands. In his...

Perspectives is a series uncovering routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe. EDITOR’S NOTE: Claire Kennedy is the Social Media Marketing Manager at Forrester. She’s also a strong advocate of social selling, employee advocacy, and personal branding. In her words, she shares: The importance of employee advocacy Why empathy is key to better marketing How to find your brand voice Read the transcript here and subscribe for...