Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe. EDITOR’S NOTE: Aleksandra Kuzmanovic is the Social Media Manager at the World Health Organization (WHO) – where they direct international health within the United Nations system and lead partners in global health responses across 193 countries. In her words, she shares her experience managing social media for WHO, scaling content with limited resources, and her hopes for the future of marketing. Read the transcript here.  --- Send in a voice message: https://anchor.fm/thefutureofmktg/message