Perspectives is a series uncovering routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe. EDITOR’S NOTE: Claire Kennedy is the Social Media Marketing Manager at Forrester. She’s also a strong advocate of social selling, employee advocacy, and personal branding. In her words, she shares: The importance of employee advocacy Why empathy is key to better marketing How to find your brand voice Read the transcript here and subscribe for weekly marketing resources and strategies. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message