Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe. EDITOR'S NOTE: Ricky Murray is the Senior Director of Marketing for Zpryme, a media research and events company. In his words, he shares why it's important for marketers to be users of each platform, what his favorite social media platform is (and why), and what the rise of video content means for the future of marketing.  Read the transcript here and subscribe for weekly marketing strategies and more conversations with top marketing leaders.  --- Send in a voice message: https://anchor.fm/thefutureofmktg/message