Perspectives is a series uncovering routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe. EDITOR’S NOTE: Alyssa Rodriguez is the Education Specialist at the Oklahoma Aquarium. In her words, Alyssa shares her perspective on: How she gained 1+ million views on a TikTok video The importance of becoming a user of each platform Creating engaging content (and learning from failure) Read the transcript and/or subscribe for weekly updates and strategies. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message