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Kantar & Saïd Business School, Oxford University
Future Proof
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/
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Ratings & Reviews
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4.7 stars from 26 ratings
Insightful but terrible sound
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“Hello really want to listen to all these episodes but the sound quality is really poor. Please can ypu look into this. Thank you”
54321Rainbow via Apple Podcasts ·
Great Britain ·
08/13/23
Incredible!
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“Future Proof has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!”Read full review »
Dan1777999877 via Apple Podcasts ·
United States of America ·
03/06/23
Top quality podcaat!
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“Future Proof offers insight from brands beyond the usual Q&A. The podcasts hosts ask the important questions that can truly fulfill your learning targets. A recent episode with Unilever on sustainable innovation opened my eyes to consumer insight that I have not previously heard. A must listen.”
arriannetalma via Apple Podcasts ·
Republic of Trinidad and Tobago ·
08/03/21
Recent Episodes
How does a brand like Doritos achieve consistent global growth? In this episode of Future Proof, we explore this with Mustafa Shamseldin, the Category Growth Officer and CMO for International Foods at PepsiCo. Mustafa shares how he fosters synergies across cross-functional teams to facilitate...
Published 11/21/24
In this festive podcast episode, Lynne Deason chats with Toby Horry, Global Marketing Director at TUI, about his role in decking the halls of the TUI brand.
Tune in to learn the strategic thinking behind how the brand is expanding its perceptions and delivering impactful and memorable effective...
Published 11/14/24
Published 11/14/24
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